Customer Relationship Management Module
The eresource Customer Relationship Management Module is an integrated Sales and Marketing Planning system comprising of Wide arrays of configuration. With eresource CRM module, organization can act immediately to improve sales, service and marketing effectiveness. Eresource CRM is about acquiring and retaining customers, improving customer loyalty, gaining customer insight, and implementing customer-focused strategies.
Eresource CRM is a true customer-centric enterprise, which helps company drive new growth, maintain competitive agility, and attain operational excellence.
The eresource FRM accounting functionality supports the following three essential components:
Customer Relationship Management
Marketing Researches and Decision Making
1. Eresource Finance Module at a Glance
a. |
Determination of business strategy for income and company profit optimization, and consumers satisfaction, that includes the following modules:
| i. |
Sales, Service, |
| ii. |
Analytics, |
| iii. |
Cooperation Center, |
| iv. |
Sales network management, |
| v. |
Product life cycle management; |
| vi. |
Sub-module of distribution, |
| vii. |
Supply and billing, including: Pre-sale support, Request/Order processing; Proposals processing |
| viii. |
Informational system of product marketing |
| ix. |
Analysis and sales forecast |
| x. |
Planning and control of integrated products distribution |
| xi. |
Tracing of status on obligations performance in case of Customers, based on calculation and orders |
| xii. |
Structured client/customers database: address, contacts, phones, office, bank details, credit limits, conditions and terms of payment, discounts; Events and Sales, Price guidelines and authority limits for sales managers;
Automated contracting and specification on given parameters;- Tracing of available transport resources and requests from customers for further |
| xiii. |
product shipment, automated search on correspondence/matching of transport resources and customers requests, |
| xiv. |
Preparation of proposals and inquiries, tracing of tenders |
|
b. |
Marketing module, consisting of following sub-modules:
| i. |
Questionnaire and Mass survey, |
| ii. |
Market segmentation, |
| iii. |
Micro macro segmentation; |
| iv. |
Product promotion; |
| v. |
Sales and economic indexes forecast; |
| vi. |
Competitors analysis, |
| vii. |
Competitors exploring, |
| viii. |
Benchmarking; |
| ix. |
SWOT analysis, and strategic planning; |
| x. |
Trade network efficiency analysis, |
| xi. |
Tracing of status on obligations performance in case of Customers, based on calculation and orders |
| xii. |
Planning of work improvements; |
| xiii. |
Price monitoring, |
| xiv. |
Price comparison, |
| xv. |
Competitors prices analysis, |
| xvi. |
Pricing, |
| xvii. |
Determination of optimum price for a new product, |
| xviii. |
Client service and Customer service, |
| xix. |
PR; Regional Marketing, |
| xx. |
Sales analysis and market analysis |
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